Merch Brand Launch

Nestled along Dickson St. and amid Fayetteville’s famous nightlife, sits an urban anomaly: a basketball court designed as art. Playable, streetwise, and the center of a thriving community, the merch had to feel right. The collection we crafted had to flow along the linear playfulness that ArtCourt creates. By fusing merch designed with complex decoration techniques (like overblown gradient prints and multi-decoration applications), we created an expressive tribute to all the people who play, making this merch collection one piece of the artcourt experience you can carry with you.

An unexpected intersection of art and play.