The cannabis market in the U.S. is expected to reach $33+ billion in 2023 so it’s no surprise that cannabis leaders like The Source want to build differentiated experiences to elevate their brand. The medical cannabis company began in Bentonville, AR in 2019 and expanded to locations throughout Arkansas and Missouri. And when The Source reached out to superdeluxe to create a retail merch experience and gift-with-purchase program for cannabis mega holidays like 4.20 and 7.10, we created a brand experience to drive retail sales and brand loyalty. From crafting unique dispensary and cultivation uniforms to custom packaging options, we worked together to enhance the brand’s status as the largest dispensary in the state.