Slim Chicken’s, the fast casual food chain with over 200 locations worldwide, has a passionate following of “Slimthusiasts” who are crazy about their chicken tenders! Slim’s knew they had a vibrant audience who loved the brand, but they wanted to boost brand loyalty through an e-com merch experience to engage their raving fans. From initial concept to delivered product, superdeluxe crafted every step: Merch selection and product design, trend research, forecasting, strategy, e-commerce shop development, merch production and logistics, product photography, and even inspiring seasonal capsule collections. Now, the global food chain has the merch to match its slimthusiastic following!