happy egg: happy island campaign merch
Campaign Design
Product Development
Merch Strategy
Crack open adventure
Happy Egg, the free-range egg company known for its sunny-side-up branding, wanted to create a virtual treasure hunt using augmented reality. To boost brand love and build engagement, customers could scan the QR code on Happy Egg cartons and would be transported to Happy Island where they could hunt for different prizes from Happy Egg merch to kitchen appliances.
Services
Merch Strategy & Design
Product Development & Sourcing
Production & Logistics
Fulfillment
Agency Collaboration
Merch Integration in Digital Campaign
Prizing Structure Strategy
Forecasting & Planning
The cult-worthy brand needed a trend-savvy merch strategist to plan, consult, forecast, create, and deliver a merch experience straight to the hands of happy fans. superdeluxe not only delivered the goods but built a brand-worthy experience that made the merch shine!
